Каннские львы 2015. Short List. TINNYVISION
Title – TINNYVISION
advertiser/client – NZ TRANSPORT AGENCY
Agencies – CLEMENGER BBDO WELLINGTON
product/service – Personal Screens
Tinnyvision, a group of guys Snapchatting their stoner sessions. Add them, they’ll send you snaps. Watch, then they’re gone. No incriminating evidence.Viewers interacted with the films on Snapchat over the course of a day. In a series of short snaps followers were entertained by the guys getting stoned, and their reactions getting slow. 11 snaps later, they get the munchies and decide to go for a drive. On the way home, a girl walks out. The driver is slow to react. He hits her. She hits the windscreen. Hard.Viewers are left to freak out for a minute before receiving one final snap that simply reads, ‘Stoned drivers are slower to react.’
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