Каннские львы 2015. Short List. OK GO: I WON’T LET YOU DOWN
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Title – OK GO: I WON’T LET YOU DOWN
advertiser/client – OK GO + HONDA
Agencies – DENTSU INC., DRILL, MORI
product/service – Branded Content & Entertainment Film & Series
UNI-CUB is a new personal mobility device developed by Honda. For its global branding effort, they created a “collaborative music video” with popular band, OK Go. The entire video was filmed in one continuous shot with a drone from 0 meters to 700 meters above ground. The microsite provided the making-of, product information and an interactive video which allowed users to design their own mass game. The sequential launches kept the campaign viral for a long period of time.
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