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Каннские львы 2015. Silver. PROTOTYPE

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Реклама 10 Июля 2015  

Title – JACKPOT
advertiser/client – CHANNEL 4
agencies – 4creative
product/service – Short Fiction Film (under 10 minutes)

Channel 4 was set up to champion minority voices. Born Risky is a brand campaign embodying this. Following on from the Paralympics, we looked at other areas in which to challenge attitudes to disability. So we introduced the world’s first amputee pop artist, Viktoria Modesta, a singer-songwriter till now ignored by the music industry. C4 collaborated with Viktoria, who wrote and performed Prototype. In the music video, Viktoria’s amputeeism is treated as empowering, as part of her artistic expression which can thrill and influence – not an accident of nature which demands sympathy.

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Теги: каннские львы 2015  лучшее 

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