Каннские львы 2015. Short List. ORIGINAL SUPERSTAR
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Title – ORIGINAL SUPERSTAR
advertiser/client – ADIDAS ORIGINALS
Agencies – JOHANNES LEONARDO
product/service – Other Consumer Products (incl. Durable Goods)
We live in a fame-obsessed culture and this film began to challenge today’s notion of superstar to give rise to a new generation – one not swayed by the opinion of others. The launch:90 film stars David Beckham, Pharrell Williams, Rita Ora and Damian Lillard and attacks the current notion of superstardom with each celebrity making a defiant statement about their perceived motivations.
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