Каннские львы 2015. Gold. BEDS
uzhd11109
Title – BEDS
advertiser/client – IKEA
agencies – MOTHER
product/service – Retail Stores
Inspired by the thought that of all the different beds we sleep in throughout our lives, however luxurious, none compares to our own bed at home. So our focus should be on making that room all that it can be.The spot follows a dreaming protagonist searching for the perfect night’s sleep in various beds, only finally finding it in her bedroom at home.There’s no bed like home.
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