Каннские львы 2015. Bronze. 50TH ANNIVERSARY
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Title – 50TH ANNIVERSARY
advertiser/client – DEPARTMENT FOR TRANSPORT
agencies – AMV BBDO
product/service – Public Health & Safety
We released a film, which recognized the landmark year (50th anniversary), whilst also reminded people of the consequences of drink driving. Throughout the film, various paramedics and police officers reluctantly sing Kool and The Gang’s iconic ‘Celebrate’ song whilst they perform their duties. The message is clear: there is no place for celebration until the number of drink driving deaths is zero.
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