Каннские львы 2015. Silver. T-SHIRTS
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Title – T-SHIRTS
advertiser/client – IKEA
agencies – MOTHER
product/service – Retail Stores
It’s hard to find the perfect place to store all the things you love. Inevitably some of it ends up getting shoved under the bed, or stuck in a box in the attic. In this spot we follow a collection of t-shirts as they journey from place to place looking for a home that’s right for them. We see them journey from the icy tundra, through various inhospitable environments, until eventually they find what they’re looking for: a home in a perfectly organised wardrobe.
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