Каннские львы 2015. Grand Prix. UNSKIPPABLE: FAMILY
uzhd11109
Title – UNSKIPPABLE: FAMILY
advertiser/client – GEICO
agencies – THE MARTIN AGENCY
product/service – Viral Film
Open on a stereotypical TV family having dinner. Mom says a cheesy line, the GEICO logo comes up, music plays and the action freezes. The announcer says “You can’t skip this GEICO ad because it’s already over” followed by the tagline. Then an unexpected dinner guest appears.
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