Каннские львы 2015. Silver. DREAM ON
uzhd11109
Title – WINNER STAYS
advertiser/client – ADOBE
agencies – GOODBY SILVERSTEIN & PARTNERS
product/service – Business Equipment & Services
To celebrate Photoshop’s 25th anniversary, we created a film made entirely from Photoshop PSD files.The film was animated layer by layer utilizing existing art made by members of Behance (the Adobe-owned creative network) and images from famous movies, showing off the software’s contribution to the creative world in powerful and unexpected ways.Built around Aerosmith’s iconic song “Dream On, ” the film is living proof that Photoshop is for more than retouching celebrity photos or creating fun Internet memes
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